Designblok Dreft Fashion Week 2011Heather O'Brien looks back at an impressive series of shows by Czech designers
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The first-ever Designblok Dreft Fashion Week was everything a fashion journalist could have hoped for -- well-established designers, clothing suitable for runways in either London or Paris, and, most importantly, good organization! The public shared my sentiments and over 4,000 people attended the first edition of Designblok Dreft Fashion Week for what I can assume will be a yearly staple in Prague. While it may have been the first edition of Designblok Dreft Fashion Week, this was the 13th edition of Designblok itself, with the theme of "The City" taking center stage at this year's event. The previous 12 editions of Designblok have been influential: The festival was one of the first to showcase Czech and international designers whose work hadn't received much press attention here previously. This year's event was substantially different from those of previous years, however, with a nice mix of interiors, sustainable products and fashion blending together seamlessly to create a truly unique experience. Among the stand-outs at this year's Designblok were: Roberto Coin, a much sought-after Italian artisan known for his impeccable taste in jewelry-making; Adidas designer Jeremy Scott, whose recent designs were showstoppers in New York and London; and Petra Němcová, Sports Illustrated Swimsuit Edition supermodel and VIP presenter. With the theme of "The City" to the fore, Obecní dům was almost a prerequisite for Designblok's fashion section. "It is one of the most beautiful buildings in Prague and is centrally located," said Barbora Bergová, one of the event's organizers, and while the exterior glimmers brightly, the salons inside the well-known building are something that draws the eye back to a bygone era of Art Nouveau. The designers picked to show their Fall/Winter 2011 or Spring/Summer 2012 collections were representing the "very best of Czech fashion designers [along with] the best international designers," said Bergová. "We really want to thank everyone who believed in this project and gave it a chance." The shows, which started earlier in the week, were mostly given over to international designers. I had decided to stick with the Czech designers, whose shows started on Saturday. The Czech designers thoroughly thought out their shows, which allowed journalists, photographers and attendees alike to be drawn into their vision. The music, models and clothing painted a picture of what sort of woman or man would best be represented by the clothing choices they were wearing.
Ondřej Adámek Radana Ivančic
Monika Drápalová Individual Shows: Saturday Denisa Nová
Hana Zárubová Saturday featured an amazing set of talented designers that far surpassed anything I had expected. I had favorites and there were others that I thought could have done slightly better but, overall, the Czech designers' first day was a success.
Zdeňka Imreczeová
La Perla Fashion Show Sunday ended with the Grand Gala and after-parties galore for the crème de la crème of Prague's VIP scene. Designblok Dreft Fashion Week was on a par with many other larger trade and fashion shows around the globe, and the participating designers displayed the growing talent found in the Czech Republic. • For more from Heather O'Brien, see the Prague Fashion Scene blog |
Article added on Wed 23rd Nov, 2011 [last updated Wed 23rd Nov, 2011]Share this page |
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