Fashion is the science of appearances, and it inspires one with the desire to seem rather than to be.
Edwin Hubbel

September is one of those critical months when the fashion world gathers in grand cities around the globe to view runway shows, take inspiration from fashionistas, PYTs and glamoratzzis, and to buy the next season's trends for us dear consumers sitting at home and wondering, "what in the world will I purchase next season."

The city will be teeming with young bloggers and fashionistas all hoping to out-dress each other, land those prime front-row seats and have a coveted snapshot taken by those elusive glamoratzzi photographers that, like black Amex cards, seem to be everywhere the minute someone says "fashion week". Our fashion shows will once again take place on Prague's Fifth Avenue equivalent, Pařížská třída, during the weekend of September 24-25.

Top foreign brands and innovative local designers will be represented over the weekend, with equal attention being paid to both. Zuzana Veselá, Táňa Havlíčková, Hana Sedláčková, Beata Rajská and other established Czech brands will have their place in the spotlight on Saturday, September 24.

Nina Ricci, the youthful, feminine Parisian brand, will step onto the runway for a once-in-a-lifetime fashion show starting at 8pm on Saturday evening. If you cannot make it to Paris or New York for the Mercedes Benz version, this will be the place to be that evening.

Finally, on Sunday, September 25, the likes of Roberto Cavalli, the multi-branded store iBlues, Bogner and Viktor & Rolf, among many others, will be rounding out the "foreign" half of the program.

Keep checking back for updates and parties as we get closer to the event. This is certainly something that shouldn't be missed!

From left to right: Zuzana Veselá; Tatiana Kovaříková; Lola Lola by Beata Rajská; E.daniely

PROGRAM
Saturday, September 24
1pm: New Fresh Style Competition of Design Talent
Over 30 designers will vie for the top title. The winner will be chosen by a panel of judges: renowned fashion designer Pavel Ivančic; Marie Claire magazine editor-in-chief Lenka Fabiánová; the owner of the CZ Models agency Václav Dejčmar; and photographer Robert Vano.

2:30pm: Presentation of Fashion Designers
Eva Beránková, Zuzana Bottková, Táňa Havlíčková, Gianni Di Leo, Mimi Lan of La Femme Mimi, Brice Mensah, Hana Sedláčková, Miroslava Talavášková, Zuzana Veselá

4pm: Presentation of Fashion Designers
E.daniely, Ivana Follová, Hana Havelková, Tatiana Kovaříková, Martina Nevařilová, Jaroslava Procházková, Beata Rajská, Hana Stocklassová.

8pm: Nina Ricci Autumn/Winter 2011 Collection by Obsession

Sunday, September 25
1pm: New Fresh Style winner announced

2:30pm: Fashion Show Collections
iBlues, Anima Tua, Airfield, Pietro Brunelli, Marella, Lui.Jo

4pm: Fashion Show Collections
Diesel, Magic Child, Pinko, Bogner, Class Roberto Cavalli, Corneliani, Victor&Rolf by Obssesion

5pm: Fashion show featuring the winner of the New Fresh Style competition