What is mechanical engineering?The different kinds of photography apprenticeships
Sign in | Register  AD: Prague Real Estate: Are you looking for a flat in Prague? Check our real estate section...
Prague TV DirectoryArticlesShopping › Zuzana Veselá

Zuzana Veselá

A sneak peak into the world of a Prague designer for whom good fit matters as much as style

Zuzana Veselá
Zuzana Veselá's Prague Fashion Weekend show
By Heather O'Brien
Mon 30th May, 2011 [updated Wed 1st Jun, 2011]
Add to favorites email print this article Share on FaceBoook

The longer you work in the fashion industry, and the more designers you meet and see, the more you realize there are a lot of people with great ideas but pretty terrible style. I mean, let's be honest with one another for a second: not everyone that comes out of business school is going to be the CEO of some major Fortune 500 company. This is also true of designers.

I usually like to visit showrooms more than once, to get an idea of the clothing, the designer, and to see the workspace. The second time, I usually try on clothes and look at fit, construction, etc. If I don't like it (meaning it's made poorly, no imagination, etc) then I will no longer promote that designer. The biggest problem with clothing is fit... Yes, you heard me -- fit. If an item doesn't fit the way it should, the consumer won't buy it. This is a problem from small designers all the way up to the mass-producers... and it loses a lot of money for the company.

Thursday I took a little trip to Zuzana Veselá's showroom near Vltavská to get to know the designer a bit better, but also to try on clothes. I came almost on time, which is rare for me, and was greeted by a warm and very friendly Zuzana and a very terrible guard dog named Oliver. We took time to look at her sketchbook and to look at patterns, which she makes without the help of the computer -- she's old school! She explained her design process, how she formulates an idea in her head, usually based on colors, and then works out the design from there.

I started with her Fall 2010 collection, the one she showed at Prague Fashion Weekend in September. Most of the items were sample sizes, and since I am not a 14-year-old there was more looking than trying on. As we went through the collection piece-by-piece, she explained why some pieces were slightly asymmetrical. If a customer liked the tailoring on one of the garments, it could, theoretically, be changed to fit her style. But, to be honest, the differences are so subtle that you would be hard-pressed to find them unless you knew what you were looking for.

Zuzana was in the process of finishing her Spring/Summer 2011 line for the Modepalast show in Vienna. (She already has a large following in Vienna and Viennese women are hungry for her designs.) The black shirt dress, in a lightweight cotton, has wonderful tonal black sequins on the collar and shoulders that would be office-appropriate and after-office-appropriate for dinner and drinks. It's stylish and professional, though we both agreed that it would need a belt so that the wearer could get the most out of this dress. And at 1,100CZK it is honestly a steal!

The mushroom-colored faux wrap dress will also come in a variety of colors. Wine-red and black are, of course, my two favorites and I plan on buying the wine-red colored dress for my birthday. Again, it's a fabulous LBD (little black dress) or LWRD (little wine-red dress) should you be in the market for a new one. The dress hits at the knee but my favorite part is that it pulls you in in all the right places and accentuates all of the lovely areas that we ladies love! Smaller waist... YES PLEASE! The dress will set you back a modest 1,950CZK -- still cheaper than your common Zara variety.

Zuzana sells to a few shops around Prague but if you are interested in seeing the designer's work first-hand, it's best to make an appointment and go to her showroom. If going to a showroom is too intimidating, Zuzana often shows her work at the bigger shows in Prague and around Central and Eastern Europe. The next one where you can see Zuzana's work is the Design & the City happening in June.




• For more from Heather O'Brien, see the Prague Fashion Scene blog
Article added on Mon 30th May, 2011 [last updated Wed 1st Jun, 2011]

Share this page

Add to favorites email print this article Stumble! del.icio.us digg this Share on FaceBoook
COMMENT ON THIS ARTICLE
Your name:
Your email:
Spam prevention - enter the text from this image:
(Tip: Logged in members do not have enter the spam prevention code.)
All comments are welcome, but please note that only those that offer clarification, criticism, corrections, or insight are likely to be published.
READ ALL SHOPPING ARTICLES MORE SHOPPING ARTICLES
Pietro Filipi Spring/Summer 2012 by Heather O'Brien
Czech Brand's New Collections
Added on Thu 12th Apr, 2012 (Last updated Thu 12th Apr, 2012)
Day's Custom Meats by Todd Benson
Sansho Chef's Butcher Shop
Added on Thu 5th Apr, 2012 (Last updated Fri 6th Apr, 2012)
Spring 2012 at Galerie Harfa by Prague TV
Advertising Feature
Added on Wed 4th Apr, 2012 (Last updated Wed 4th Apr, 2012)
Salvatore Ferragamo: Bigger Space, Bigger Ideas by Heather O'Brien
Italian Brand's New Store
Added on Thu 22nd Mar, 2012 (Last updated Tue 27th Mar, 2012)
Review: Marni for H&M by Heather O'Brien
Chain-Store Collection Assessed
Added on Fri 9th Mar, 2012 (Last updated Fri 9th Mar, 2012)
Marni for H&M in Prague by Heather O'Brien
Limited-Edition Range
Added on Wed 7th Mar, 2012 (Last updated Wed 7th Mar, 2012)
Icône by Heather O'Brien
Fashion Boutique
Added on Tue 28th Feb, 2012 (Last updated Tue 28th Feb, 2012)
Wine Food Market by Heather O'Brien
Italian Food Store/Bakery/Market
Added on Mon 13th Feb, 2012 (Last updated Wed 15th Feb, 2012)
Best of 2011 by Heather O'Brien
Outstanding Czech Fashion
Added on Tue 17th Jan, 2012 (Last updated Thu 19th Jan, 2012)
Milan Fashion Soccer Players Portraits Launch by Heather O'Brien
Fashion Meets Football
Added on Tue 20th Dec, 2011 (Last updated Mon 2nd Jan, 2012)
Designblok Dreft Fashion Week 2011 by Heather O'Brien
Czech Designers
Added on Wed 23rd Nov, 2011 (Last updated Wed 23rd Nov, 2011)
Prague Fashion Weekend 2011 Review by Heather O'Brien
Fashionista Celebration
Added on Wed 12th Oct, 2011 (Last updated Thu 13th Oct, 2011)
Gallery by Minty Concept Club by Heather O'Brien
Old Town Fashion Store/Gallery
Added on Wed 28th Sep, 2011 (Last updated Thu 29th Sep, 2011)
Fall 2011 Men's Fashion Preview by Heather O'Brien
Menswear Trends
Added on Thu 22nd Sep, 2011 (Last updated Fri 23rd Sep, 2011)
Prague Fashion Weekend 2011 Preview by Heather O'Brien
Event Preview
Added on Mon 22nd Aug, 2011 (Last updated Tue 23rd Aug, 2011)
READ ALL SHOPPING ARTICLES

Visit the Shopping main page
Find listings, help forums, tips and more

GOLD LISTINGS

TraditionalTraditional
Traditional crafts gift shop

Rex-patriates DVD saleRex-patriates DVD sale
DVD Release Date : Dec 1st 2006...

Re GourmetRe Gourmet
Gourmet specialities...

RPM: Tamizdat Record ShopRPM: Tamizdat Record Shop
Record shop specializing in independent/alternative music from Cent...

American Outlet SaleAmerican Outlet Sale
Best American Outlet in Prague

Sparta / European Trophy

MORE ARTICLES

Prague TV Home | Contact | About | FAQ | Site Map | Search | Advertise | Privacy | Terms of Service

Prague TV is a Real Time Production. ©2012 All rights reserved.

Prague Directory