We are FAT animals
Photographic series "we are FAT animals" mirror up to obese society
Do wild animals get stuffed? No. What would they look like treating themselves with food in the same way like today’s human population? Leading Czech urban and pop-art photographer Dereck Hard found the answer to this question. He had 6 different animals posing in front of his camera. Using postproduction, he then modified their bodies to obese variations of wild animals. The result is a terrifying mirror to the unnatural lifestyle of modern civilization. The opening of the exhibition “we are FAT animals” will take place at Náplavka, Prague, on Saturday, November 14. The afternoon program will also feature young and successful DJ NobodyListen. Not only music but also vegetarian snacks will be available for free. Outdoor exhibition "we are FAT animals" will last until November 28.
Photographer Dereck Hard created a brand new series "we are FAT animals" in the style of pop-art photography. It is a series of six pictures that are trying to draw attention to human obesity with a help of an unusual visual form. Today, the huge problem of overeating, eating unhealthy foods and generally unhealthy lifestyle leads to obesity of young people specifically. "It is said that the beauty standard is determined by the mass media. I think it is the nature and animals that show how unusual it is to be fat eating too much constantly,” said Dereck Hard.
Dereck Hard, we are FAT animals @ Náplavka Rašínovo nábřeží | November 14, 3 pm
More information on Facebook
Project website (running from November 14): www.fatanimals.cz
Dereck Hard, www.dereckhard.com:
Dereck Hard is a pop-art & street / urban culture photographer born in 1985 in Prague, where he lives and also forms. He is a Master of Arts in Creative Photography at the ITF (Institute of Creative Photography) at the Silesian University in Opava. He publishes the visual street magazine Excelent Bastards and is the chief photographer of the magazine which is distributed for free in printed and electronic form (www.bstrds.cz). Apart from shooting for the magazine and shooting commercial photography aimed at street / urban culture, he pays particular attention to free creative concept (complete series in the style of pop art photography with a clear message). In 2010 at Czech Press Photo, he won the Canon Junior Award in the category of sport. From May 2014 to May 2015, he was the official Ambassador of Canon. He has published several independent publications (eg. the motivational urban photo publication Street Kids or the world's first audio-visual photographic comics PHOTOMAN!), He had a number of copyright and collective exhibitions.
Goat (Capra aegagrus hircus) is a small artiodactyl reared for milk and meat all over the world. For our photo shoot we chose Czech white goat named Ophelia, which weighs 50 kg. The obese goat on the final photograph has around 120 kg.
Siberian tiger (Panthera tigris altaica). Together with the Indian tiger, it is the largest feline. The picture was taken with female tiger named Taiga, her weight around 200 kg. Obese tigress shown is thickening mass of about 500 kg.
Bactrian Camel (Camelus bactrianus ferus) is an artiodactyl, which is highly threatened with extinction. In the wild, we can see it in Central and Western Asia. The photo was taken with Merlin, adult male weighing 650 kg. Camel on the resulting picture weighs about 1,300 kg.
Domestic horse (Equus caballus) is a domesticated equines, occurring throughout the world. It is bred for sport, agriculture and recreation, formerly mainly for transport. The photo was originally taken with Welsh pony type C, mare Arcade weighing 300 kilograms. After our editing it has around 700 kg.
Alpaca (Lama pacos) is a domesticated artiodactyl, originally coming from South America (mainly Bolivia and Peru). We took pictures of llama Jennifer, weighing 50 kg. On the resulting image, she has approximately 120 kg.
Cougar (Puma concolor) is a feline and a representative of small cats. It occurs in America. We took pictures of cougar named Kelly, whose weight was 40 kg. After our editing it weighs around 110 kg.
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