Heather O'Brien visits the new, improved fashion boutique formerly known as Spazio 33
Welcome, Icône: a new, sleeker, grown-up version of the old Spazio 33, located in Prague 1 just off of Pařížská. The improved store, which sells luxury brands from Italy, France, Germany and Sweden, is finally giving Prague that updated "Western" flair that so many people desire but are hard-pressed to find.
Icône is easy to navigate, with five straight-bar T-racks and a limited range handbags, shoes and small accessories above the bars giving the store a clean, upscale vibe. Each bar is broken down into color schemes, not by individual labels, which allows the shopper to concentrate more on the "look" than the brands in question. Of course, Icône carries top-name brands like Pyrus (women's wear), L'autre Chose (women's shoes), Hunkydory, (women's wear) and Coatpeople (women's wear), just to name a few.
The Icône store's owners hit the mark on the color palette, especially for Spring/Summer 2012. Expect to find lots of neutral and very natural colors (muted greens, mushrooms browns, vanilla cream whites, shell tan, sea jade, tobacco, saddle brown, heather gray, etc.). If you are looking for "brights" then I highly recommend that you look elsewhere, unless your idea of brights includes a lipstick-red Bouclé jacket reminiscent of Chanel.
The color palette is natural but so is the overall makeup of the clothing -- cotton blended with silk, wool, or linen is found throughout the store. Silk pants and maxi dresses can be found cuddling up to cotton jackets lined with leather. The only downside to the boutique is some of the prices. Charli, a brand that focuses on "yummy" T's, is priced around 1,700-1,900 CZK. Most of the trousers, blouses and dresses are around 3,000-8,000 CZK.
The boutique is worth a visit and, if you have a couple of extra bills and coins to spare, you won't be disappointed by the quality and the wearability associated with your new brands.
Video on YouTube
Nespresso opening new experience center by Raymond Johnston - Prague.TV
The coffee brand has a holiday offering and a new type of space for aficionados
Czech e-shop plans drone deliveries by Raymond Johnston - Prague.TV (Foto: Mall.cz)
The law still needs to be changed for deliveries to go beyond a testing stage
Praguemarket coming to náměstí Republiky by Raymond Johnston - Prague.TV
An outdoor downtown fashion market will become a regular event next year
Pražská tržnice may be transformed by Raymond Johnston - Prague.TV (Foto: Prague.eu)
The city is looking at ways to turn the area into a food and cultural center
Prague The Style Outlets to open near airport by Raymond Johnston - Prague.TV
Mall built in 2007 will finally welcome the public under new ownership
Marks & Spencer to launch food-only stores in ČR by Raymond Johnston - Prague.TV (Foto: marksandspencer.com)
British retailer makes more from food than from clothes worldwide
Outdoor markets return to lower Žižkov by Raymond Johnston - Prague.TV
Prokopovo náměstí was once one of the city's main shopping centers
Prague's flea markets by Sydney Spier - Prague.TV (Foto: Prague.eu)
A cheap way to find vintage items is by exploring the city's second-hand stalls
Cobbler’s Prague Bakery opening at the Palladium by Sydney Spier - Prague.TV
Popular American-style cupcakes are coming to Prague's malls
Klobása Controversies and Scandals by Olena Kagui - Prague.TV
A guide to Czech sausages and their (supposed) contents
Take a guided tour to Sapa, Prague’s “Little Vietnam”
Feel the rhythm and party to the biggest hits of the 80’s!
First Cobbler's Prague Bakery Cup Cake Shop @ PALLADIUM!
... the real luxury is actually waiting for you on your...
Homemade traditional British Pies in Prague
Home of the hottest tastiest chilli sauces in Prague
Carnival & Halloween costume shop in Prague 5
Natural Skin Care, Beauty and Cosmetics for face, body &...