Prague Fashion Weekend 2012

Prague Castle and Fashion Collide

Prague Fashion Weekend 2012 is embracing a bit of regal charm by commandeering Hradčanské Náměstí, at the always stunning Prague Castle. The move is in line with the overall presentation of this year’s event- serious fashion. The idea of moving from an open air runway in the middle of the city to a closed tent- with the capacity of 600 seats-outside one of the structural gems of the Czech Republic, was not a move made in haste.  The goal of this new location and tented arena was to “create a stable platform linking designers, retailers, and end consumers by conveying a new and attractive perspective on fashion,” explains Jana Šlemínová, the director of Prague Fashion Weekend.  Not only will this prestigious location play a pivotal role in Prague Fashion Weekend 2012, but so also will the sponsors. Fashion’s international heavy hitters like Maybelline New York, Redken, and the crème de la crème Mercedes Benz have all signed up for this year’s fashion affair.



The four days of fashion kick off on Thursday, September 13th with the closing on Sunday, September 16th.  To accommodate the public’s interest in the emerging Czech design market most of the shows during the week will start at 4pm (16:00) with only Saturday and Sunday having early calls at 11am.  Besides the new location, Prague Fashion Weekend’s tent is open to the public by purchased tickets only. This is obviously different from previous year’s when one only needed to walk to Pařížská to see (or at least hear) the action first hand. Tickets will go on sale Thursday, August 16th with cost hovering around 250 CZK per show. The idea, I can only assume, is to make the event similar to other major fashion shows held around the world.



The design talent is yet another area where there has been quite a change. Last year’s Prague Fashion Weekend centered on very few Czech designers, but instead relied heavily on the shops which call Pařížská home.  While there will still be international talent, the majority of the 25-30 shows set to take place over the four day fashion extravaganza will focus heavily on the new crop of talent. People like, Kateřina Geislerová - a rising star that currently calls Paris home; Zuzana Kubíčková - last year’s winner of Czech Grand Design - fashion designer of the year; and La Formela - a design trio that recently debuted their work at Shooting Fashion Stars.



With changes abound and two more fashion weeks following Prague Fashion Weekend, all of whom are vying to hold the top spot in our fashion hearts, it’s hard to say who will be the winner. All I can say for sure is that for 3 weeks in Prague- fashion will reign supreme over everything else.


 


Read more from Heather O'Brien on her Prague Fashion Blog.

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