Simple Concept Store and LaFormela Team Up for Spring 2013
Czech Design Trio covers your Spring 2013 Trends
Some fourteen or so pieces, from the regular collection, will be chosen by the merchandising director of Simple which will undoubtedly satisfy your Asian influence trends for Spring/Summer 2013. The collection is filled with plenty of ice cream-colored hues and pastels that are far from your typical demure spring collections.
Simple Concept is known for bringing in both new and established talent. Libena Rochova and Antipearle are just a few of the most recent designers to have had their collections shown in store. What will be different this time is that Simple is allowing LaFormela to dress their own windows and create an installation for their brand. So, what type of window should we expect from the trio? We’ve been told it will include buckets of color dripping down towards the floor like a massive painting job gone wrong creating surely, a cornucopia of color. Mixed in for good measure will be their muse, Zhou Fang, who was the main source of inspiration behind their line.
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