Manifesto Market reopens on March 15

The cashless market will expand its digital service and become greener

The Manifesto Market, located between Masarykovo nádraží and the Florenc bus station, will reopen for its second season March 15.

Opening days in March are Thursday through Sunday, and from April it will be open seven days a week.

Manifesto will welcome back favorite names such as Matteo de Carli and Poké Haus and introduce several additions such as Levitate’s chef Christian Duy Chu, QQ Kitchen, stylish bar Le Valmont, and Prague microbrewery Vinohradský pivovar.

“2019 will be the year of digital evolution, expansion and unique experiences for Manifesto Market,” the organizers said in a press release.

“We can’t wait to toast our first visitors with Vinohradský pivovar’s brew, served in Manifesto branded, traditional glasses. Not only will it improve the experience of our customers, but we will also eliminate a huge quantity of single-use compostable cups. In our first season, we were learning on the go. We needed the short winter break to introduce some major improvements,” landscape architect Martin Barry, one of the creators of the market, said.

Organizers will also focus on developing digital tools to shorten delivery times, make payments easier, and enable ordering meals and drinks from tables or in advance.

Manifesto has been the first fully cashless place in the country. “In just a short time, Manifesto Market became recognized internationally. Thanks to the cashless solution, it also serves as inspiration for other projects in Europe. Mastercard will continue to take part in improving the customer experience at Manifesto by supporting the simple cashless payments. We believe in doing so, the customers and managers will have a ‘priceless experience,’ instead of counting cash,” Pavla Císařová, Mastercard’s head of marketing, said.

In the upcoming season, Mastercard will also support the music program at Manifesto. It will focus on the Czech music scene and discoveries of electro and acoustic music.
Parties will be organized two times a month. Saturdays and Sundays will be dedicated to brunches and music, after Friday’s Nightmarkets.

Penta Real Estate owns the property, which will eventually be developed as part of a multiuse complex.

“We can’t imagine a better temporary use of the site, which happens to be next to the highway, than the concept of Manifesto. We gave carte blanche to Martin Barry to use this site before our construction will begin – which is not going to happen in 2019. The gastronomic paradise has gained international attention and the visitors, locals and foreigners alike, can enjoy a full year of great experiences at Manifesto,” Petr Palička from Penta Real Estate said.

Manifesto welcomes Prague’s Asian fusion concept QQ Kitchen and will offer authentic Sicilian pizza and Neapolitan street food from San Carlo. Manifesto’s secret is a combination of Michelin-rated chefs such as Matteo de Carli from Ryba je ryba, with young and talented entrepreneurs behind new concepts. At least one third of the containers are dedicated to emerging businesses, providing them a low cost of entry opportunity and good visibility and exposure, as a testing ground of their gastro idea.

Experienced vendors become mentors for the others and Manifesto fulfills a mission as a gastro innovator and incubator, according to Manifesto’s press release.

Among 21 food and beverage concepts that will open this season, we will taste Asian, Latino, Italian, American, Hawaiian cuisines, French bakery, Dutch pancakes and more.

Select vendors include Angelato, The Craft, Dirty Dog, Faency Fries, Pho Bar, Poké House, QQ, Ryba je ryba, San Carlo, Stock, Le Valmont, Vinohradský pivovar and more. The leasing is managed by Dejsiprostor and curated by Martin Barry.

During the spring season, Manifesto will keep its igloos from the winter market. There will be some spatial changes with a larger space to host concerts, social events and garden parties.

Movies curated by Aerofilms will start in late May and the big screen will host also sports broadcasts.

For Easter, Manifesto will change the look balancing between traditional decorations and an alternative elegant style, while the chefs will prepare typical seasonal dishes. Last year, 170 events were organized. This year, this number could reach 300.

Last year, some 650 000 people visited Manifesto, and another 4 million were reached on social media. In only six months, Manifesto nominated for the Retailer of the Year won the Best Customer Experience award. The market was covered by The New York Times and Monocle Magazine among other global media.

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