Style in the Saddle

Segrasegra's Eliška and Dagmar Mertová aim to bring fun and fashion to Prague's cycle lanes

Both studied abroad and both returned with the same desire -- to make the Czech capital's public spaces a more fun and friendly place.

Fashion designers and sisters Eliška and Dagmar Mertová make clothes for cyclists using original and unusual materials, including bicycle-tire inner tubes. Their aim is to "liberate" bikers from multicolored sportswear: the Mertovás' designs, produced under the name Segrasegra ("Sistersister"), are so versatile that their wearers can go straight to the office or the café without having to change. Sandwich-makers Crocodille and Boulevard are impressed enough to have begun dressing their employees in the sisters' designs.

Flashing sleeve
"Even ordinary work clothes or a cycling T-shirt can look original and you shouldn't be ashamed of wearing them," says 26-year-old Eliška. In their designs, the sisters follow the golden rule -- be practical. Along with reflective elements, their bike jacket features a rubber stripe that protects the cyclist's back from dirt. The pockets are positioned on the back, while their T-shirt has a rubber tube around the waist to prevent it riding up while the wearer is cycling.

The sisters also make less sporty-looking clothing, such as trendy jackets and suits, but even these have stripes of reflective material or black rubber tubing. "The bicycle tire has become our trademark," says Eliška.

Cycling and sewing have been part of the girls' lives since they were little kids. Their mother used to made clothes for them herself and their father used to take them for bike trips.

"Our mom taught us to view wearing clothes as something of an adventure and our dad has taught us to love biking," says Dagmar, 29. Both women studied at Prague's Václav Hollar art college (Vyšší odborná škola a Střední umělecká škola Václava Hollara), and Eliška also studied in Berlin, where she was fascinated by the city's street fashions. Dagmar got similar inspiration in Finland. In 2006, they decided to use their foreign experience back home.

They started out with T-shirts, which soon became popular with their friends, so they added pants, jackets, sweatshirts and more formal clothing. They own only two sewing machines (the old suitcase-like type) and make a few dozen items per month. They regularly supply small original clothing stores such as Pour Pour, Hard-de-Core and Parazite. "We had to learn how to sew," says Eliška. "We aren't professional seamstresses."

In the past few years, their more creative pieces have been shown as part of Prague's Designblok exhibition and more and more people are discovering their work, including Zdeněk Tůma, Prague leader of the political party TOP O9, who owns a Segrasegra T-shirt. "Personally I wouldn't wear it in the office but they make very interesting things," says the former mayoral candidate.

In the future, the Mertová sisters are planning to buy professional sewing machines and hire professional seamstresses. "Our plan is to start making bicycle accessories, such as bags, purses and electronic clothes," says Eliška of her future dreams. "Bikers could just tap on the sleeve and it would start flashing."

Video on YouTube

Related articles

  • The Prague Orgy - a new Czech film in English in Czech cinemas by Michal Kráčmer


  • Festival 4+4 Days in Motion by Eliška Míkovcová (4+4 Festival)

    Festival 4+4 Days in Motion to start in Desfours Palace, this year’s slogan is Nobody Has Anything

  • Lunchmeat Festival 2019—Dark Stars on the Horizon by Tony Ozuna - (Photo Lunchmeat Festival)

    Lunchmeat Festival returns to Prague at the end of September as the leading arena for cutting-edge electronic music and with more audio-visual punch than ever before. Their new motto is a challenge to the mainstream: “obsessed with audio-visual mindf**cks— & those who question the status quo.”

  • The Best European Locations For Hen & Stag Do's by Lucy Stevens

    Alpha Travel Insurance have ranked Europe's top Stag and Hen do destinations and indexed them based on factors including the cost of flights and hotel, the cost of a pint and the number of bars and activities available to find out which city comes out on top.

  • Circus and Theatre Festival Letní Letná Kicks off Next Week by Paul Lysek

    The "Leave the Crowd Speachless" Summer Circus Festival is back for its 16th Season at Letna.

  • Events for the week of August 19 - 23 by Narmin Ismiyeva

    We've highlighted five events for this week including The Great Beauty, Latino Anděl and Festival of Illustration.

  • Events for the weekend 17 - 18 August by Narmin Ismiyeva

    Are you making plans for the weekend? We've highlighted six events including the 1981 Secondhand Festival, beer tasting in the Botanical Garden, Etnopicnic and a lesson of Argentine tango atop Lucerna. 

  • Events for the weekend 3 - 4 August by Narmin Ismiyeva

    Are you making plans for the weekend? We've selected six events including the Czech version of the famous South Asian festival of love and colors that will take place on Střelecký Island on Saturday.

  • Events for the week 29 July - 2 August by Narmin Ismiyeva

    Are you in Prague this week looking for things to do? We have one event for each day, including yoga in Stromovka and screening of Anderson's The Grand Budapest Hotel in Karlín.

  • New exhibition opens at National Library of Technology by Narmin Ismiyeva

    The National Library of Technology in Dejvice (NTK) is especially popular among students, however, anyone can have access to its study areas. Go explore the unique space and the art exhibition it is currently presenting.

Facebook comments

The James Joyce Irish Pub

Best Irish Pub in Prague

Norbert’s donuts

Superb Donuts in the heart of Prague

Pražské Benátky

Enjoy Prague from a different view

KUKBURG - Farm to table

Our meat and products straight to your table

Charles Bridge Museum

Discover the history of Prague’s famous Charles Bridge

Trabant Museum Prague

Trabant Museum @ STK Motol

Army Museum Žižkov

Armádní muzeum Žižkov

National Memorial to the...

Národní památník hrdinů heydrichiády

Prague’s # 1 source for Czech news in English…

Expat and Czech Business Professional Network


German Language Info Service