Designblok 2017 coming to Výstaviště

Prague's international design festival is ready to present new exhibition

Designblok is the largest design and fashion show in Central Europe. This year, over 200 exhibitors will present their works at Areál Výstaviště Holešovice from Oct. 26 to 30.

Now in its 19th year, the exhibition traditionally shows the works of young designers, prestigious brands, and design studios. The festival focuses on all areas of design, including furniture and interiors, jewelry, clothing and utilitarian items.

The theme of this year's festival is food, which will be reflected in all exhibits. It will be seen through all presentations not only in the sense of real food but in the wider context of sensory experiences associated with it.

This year's visuals capture moments from a cake battle of young designers, which will be presented at the Erste Talent Display. The cake battle combines the central theme of the year with the support of young Czech talent.

Apart from the exhibition, there are side events. One of them is a conference for companies that want to start designing and be successful. The conference will give specific tools, tutorials, and tips for start designing. Another event is the street performance inspired by sports, which will try to get visitors involved.

One more event within the framework of Designblok is Eau de Vie performance at Studio Alta. The shows are inspired by Frida Kahlo, Japanese geishas, samurais, and haiku.

Designblok also annually holds an international competition for the best European thesis work in product design and fashion design.

Sixteen countries or regions are participating in the competition this year: Austria, Germany, Netherlands, Bulgaria, Flanders, Wallonia-Brussels, Hungary, Italy, Lithuania, Norwegian, Finland, Poland, Portugal, Spain, Slovakia and the Czech Republic.

An international jury selects winners in both fields. Winners usually get the opportunity to present their latest work at the next year’s Designblok and also win a financial prize.

The main areas of Designblok are Superstudio, Openstudio, Designerie and Art House. 

Openstudio, in the left wing of the Industrial Palace in Výstaviště, displays exhibits by design school studios and the international Designblok diploma selection exhibition.

Superstudio, in the right wing and the central hall of the Industrial Palace, is a space for presentations by manufacturers. There you can find the newest designs in furniture, accessories, and lighting of various prestigious brands.

Designerie is in the central hall with interactive installations. Art House is the area for design and art collectors.

In addition to the main area of the festival, Designblok also takes place in numerous galleries, showrooms and pop -up shops all over Prague. Objects will be located around the historical part of the city.

Designblok was founded in 1999 by Jan Zielinski and Jiří Macek, the directors of the organizing company Profil Media. The aim was to bring something similar to foreign design week events to the Czech environment and provide young designers the opportunity to show their works.

The festival annually attracts more than 50,000 visitors of all ages from the Czech Republic and abroad.

More information can be found at www.designblok.cz/en or www.facebook.com/designblok

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