Fashion outlet launch date pushed back again

Prague The Style Outlets, next the Prague’s airport, is the largest in the country

The opening date for the new outlet mall next to Václav Havel Airport Prague has been pushed back. Prague The Style Outlets will open May 18, rather than the previously announced April 26. The center was originally set to open in 2015, using a mall that had been left unfinished in 2008.

“We are pleased to offer our customers a number of leading international and Czech brands. PTSO will attract both Czech customers and tourists. The shopping experience will be complemented by interesting interiors inspired by historical Prague,” Prague The Style Outlets (PTSO) director Lenka Kholová said in a press release.

The operators of PTSO have named some of the fashion brands that will be present. They will include Versace Jeans, Adidas, Karl Lagerfeld, Bogner, Frankie Morello, Geox, Marina Militare, Nike, Trussardi and the toy store Hamleys.

Food providers will include Coffee Fellows and HMS / Autogrill, the latter of which caters to travelers and is owned by the Benetton family.

For some brands, the presence at the mall marks the entrance to the Czech market.

The center will offer over 2,000 parking spaces, and services such as free Wi-Fi, mobile charging stations, children's corners, chill out zones, a terrace, restaurants, cafes and public transport links.

Prague The Style Outlets is a joint project of The Prague Outlet and Neinver. The center involved an investment of over €70 million. When complete, it should generate about 600 to 700 direct jobs.

The Czech Republic has fewer outlet centers per capita than cities in Western Europe. In addition to the existing Fashion Arena in Prague, there is Freeport Fashion Outlet at Hatě near Znojmo.

Fashion outlets sell name-brand fashions and accessories at a discount. Usually, the items are from the previous year’s collection or older.

Prague The Style Outlets will be the largest outlet center in the Czech Republic, the first phase will feature almost 20,000 square meters of the gross leasable area (GLA) and 118 units. Phase 2 will boost the total space to 30,000 sqm of GLA and 190 units.

The outlet center is less than five minutes from Václav Havel Airport, and 25 minutes from the city center. It has an indirect connection to the D7 motorway. The catchment area, meaning the potential customers within easy access range, is 4.6 million people.

The space was set to open in 2008 as Galeria Moda. It was all but completed when the original investors ran into financial trouble. It was built with a kilometer of hidden service corridors so stores can be restocked almost invisibly and had other attractive design features.

The mall also has glass skylights covering all the pedestrian areas, allowing in lots of natural light. This is not only energy efficient, but it also makes for a much more pleasant shopping experience.

The original entrance had to be redesigned to make the center more visually impressive from the outside. All of the interior space, which had a very dated sci-fi look, had to be redesigned.

Prague The Style Outlets was originally scheduled to open in fall 2015 with just 12,000 sqm of shops in the first phase, but the date was pushed back several times for undisclosed reasons.

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