Seznam.cz increases profits

The Czech search engine company made several innovations last year

The biggest Czech internet company Seznam.cz increased its profit by 9 percent to Kč 1.1 billion in 2017, and expanded both sales and the number of employees. Seznam.cz runs a search portal in Czech plus several other sites for news, videos, maps and other services. The company also offers smartphone apps for Android and iOS.

Revenues rose by one-tenth year-on-year to Kč 3.7 billion. The number of employees increased by 200 to 1,342 people, according to the firm's annual report. The company expects the same revenue for this year. The company invested Kč 103 million in research and development last year.

The largest portion of revenue was earned from search advertising generated by the firm's Sklik advertising system. About a third of the total revenue came from display ads, including video and mobile ads on Seznam's servers Novinky.cz, Super.cz and Stream.cz. The remainder comes advertisements on specialized servers such as Sreality.cz, Sauto.cz, Zboží.cz and Firmy.cz.

Seznam last year launched the news page Seznam Zprávy, increased investment in own productions on the Stream.cz video portal, and improved features and changed the design of the mobile browser.

The company has also sped up the inclusion of new sites in the search engine and improved searches for both Czech and foreign pages. The Sklik advertising system saw upgrades including dynamic retargeting. Seznam's site Mapy.cz added voice navigation to its route planner and mobile applications. The firm's data center opened a second hall.

Seznam's total monthly traffic is about 6.7 million users on PC and 2.7 million on mobile. The sole owner of the company is its founder Ivo Lukačovič, who is 14th richest person in Czech Republic with assets around Kč 15 billion, according to the Czech edition of Forbes magazine.

In 1995 he started to write code for a web directory and since 1996 he has run Seznam.cz. In 2016 he reacquired a 100% stake in his company Seznam.cz.

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