Hundreds of Prague citizens queued in front of the new Primark store

With a year delay caused by the covid-19, Irish fashion chain Primark opened a store on Wenceslas Square at 9:00 am today. Before 8 am, a queue began to form in front of the store. Primark employees created corridors on the sidewalk. The opening was accompanied by The Queen's song "We Are the Champions". No incident happened at the event.

Primark has promised to comply with all prescribed hygiene measures. Staff counts visitors so that no more than 313 people remain inside. By the time of opening, the queue in front of the store stretched all the way to the statue of St. Wenceslas.

At 8:45 am, Primark employees cut the blue ribbon with blue scissors. At about half-past eight, a city police patrol drove up to the store. Firefighters were also on site.

“The opening of Primark in Prague is undoubtedly the most significant entry of a new brand in the segment of family fashion and accessories to the local market – not only this year but also in the last twenty years. The last equally significant event was the opening of an H&M store in 2003,” says Jan Kotrbacz, leading the rent of retail space in Central and Eastern Europe at Cushman & Wakefield.

The Irish chain signed all the papers concerning a rent at The Flow Building on Wenceslas Square in May 2019. The opening was originally planned for spring 2020, but due to covid restrictions, the date was postponed. Three floors of 4,600 square meters of clothing, cosmetics and home accessories have opened to buyers just now.

Experts expect Primark to immediately attract a multitude of buyers who will revitalize the entire upper part of Wenceslas Square. “The interest in the concept and products of Primark will certainly be great, the Czechs are very familiar with the brand, many have travelled to nearby foreign cities to shop there,” Kotrbacz notes.

A branch in Brno is about to open for residents of Moravia. “Expansion in the Czech Republic is an important step for us. We have already signed an agreement for a store in Brno,” explains Maciej Podvoyski, regional manager for Primark in Poland, Slovenia and the Czech Republic. 


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