What did Czech Republic Google in 2018?

People had questions about slime, tomatoes and pregnancy

Search engine giant Google has released its annual breakdown of internet searches for 2018. People in the Czech Republic again differed from the global trends in what they looked for the most.

The most popular search term was Olympic hockey (Hokej olympiáda), as the Czech men’s team was expected to do well in the February games in South Korea but in the end came in a disappointing fourth place.

The second place search was also Olympics related. Ester Ledecká was a surprise winner of two gold medals in skiing and snowboarding. She also topped the list of most-searched Czech personalities.

The third most-searched term was 18th century Empress Maria Theresa (Marie Terezie), who had large interest at the start of the year as 2017 was the 300th anniversary of her birth. She came in second on searches for Czech personalities, though technically she in Austrian.

Rounding out the top five was About you, referring to online fashion shopping, and Avicii, a DJ and musician who died at the age of 28. No official cause has been given. He also topped celebrity death searches.

For global searches, World Cup was on top and Avicii was number two. Two more celebrities who passed away, musician Mac Miller and Marvel comic book artist Stan Lee, were next. The action film Black Panther was fifth.

Current event searches were topped by the Czech presidential elections (prezidentské volby), which took place in January and saw Miloš Zeman elected to a second term. The rest of the top five were all sports-related: Hockey World Cup (MS v hokeji), Olympics (Olympiáda), Football World Cup (MS ve fotbale) and the cycling Tour de France.

Searches for Czech personalities were dominated by politics. After Olympic medal winner Ester Ledecká and Empress Maria Theresa, the rest of the top five were Czech presidential candidates: Jiří Drahoš, Miloš Zeman and Pavel Fischer.

Freddie Mercury, the former lead singer of Queen, led in searches for international figures. His career was the subject of the biopic Bohemian Rhapsody, which was released in October. The film also helped to put the band’s back catalog of music into the charts again. Royal watchers boosted Meghan Markle, the former American actress who married Britain’s Prince Harry in May, into the second spot.

Actor Sylvester Stallone came in third, likely due to several hoax rumors about his health during the year (he is not dead) and an incident with tickets being sold to a personal appearance in Prague, which Stallone claimed to know nothing about. The show did not take place. Interest was mostly at the start of the year, long before his new film Creed II came out.

The announcement of a concert by singer and guitarist Ed Sheeran put him into fourth place. He will be at Prague’s Letiště Letnany on July 7, 2019.

Singer and actress Demi Lovato was fifth. She was in the news for personal problems related to addiction.

Meghan Markle topped to global celebrity search list, followed by Demi Lovato and Sylvester Stallone. Internet celebrities Logan Paul and Kim Kardashian completed the top five.

Czech searches related to celebrity deaths saw the most interest in Avicii and Stan Lee, followed by scientist Stephen Hawking. American rapper XXXTentacion, born as Jahseh Dwayne Ricardo Onfroy, was fourth. He was shot to death and robbed after a concert in Florida.

The only Czech celebrity to make the list was Jakub Zedníček, an actor, dancer and moderator who died in a car crash on Jan. 1, 2018. He was 27 years old.

Czechs were more creative with questions. In the “how” section, how to tune in (jak naladit) was first. People were also curious about how to make slime (jak vyrobit sliz).

The more practical concerns of how to fill in tax forms (jak vyplnit daňové přiznání) and how to vote for president (jak volit prezidenta) were third and fourth respectively. Health concerns were fifth with how to lose a fat belly (jak zhubnout břicho).

What” also got a diverse array of entries. What to eat (co k jídlu) was the most burning question. The next one was rather specific, what to eat with an upset stomach (co jíst při průjmu). Interest was centered in Prague and spiked several times during the year. What to do in Prague (co v Praze) came next, and spiked in the summer. Interest was not only from Prague itself but Central Bohemia and the Moravian-Silesian region.

What to do about a sore throat (co na bolest v krku) was fourth, and had the most interest from South Moravia, Central Bohemia and Moravia-Silesia, with Prague just showing slight interest.

The last of the top five was what to do with tomatoes (co s rajčaty), with interest spiking in August and centered in Central Bohemia, South Moravia and Moravia-Silesia, again with Prague lagging.

“When” found people looking into Halloween (kdy je Halloween), with interest all across the country. The Karlovy Vary region had the highest level of interest. The holiday has had increasing interest in recent years, but more for adults to dress up and go to parties than for kids. When will Ledecká come (kdy jede Ledecká), referring to the triumphant return of the Olympic athlete, was second. She made a televised appearance on Old Town Square.

The rather boring question of when to change time (kdy se mění čas) was third, and the more pressing issue of when to take a pregnancy test (kdy si udělat těhotenský test) was fourth. When to file taxes (kdy podat daňové přiznání) was fifth.

As for looking up recipes, the most popular search term was zucchini (cuketa), followed by tiramisu, muffins (muffiny), cheesecake, and lamb-shaped cake (beránek) for Easter.

For more information about the top searches including regional breakdowns, visit www.google.com

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